e.l.f. Power Grip Primer + 4% Niacinamide

Reviewer verdict

Across 24 YouTube reviews, the e.l.f. Cosmetics e.l.f. Power Grip Primer + 4% Niacinamide earns an Index score of 3.9/5, ranking #27 among Face (Foundation, Concealer, Blush). Reviewers most often praise its formula, longevity, value, while the most common criticisms concern texture/feel, formula.

Reviewers overwhelmingly praise this primer as an excellent and affordable alternative to more expensive options like the Milk Hydro Grip. Its signature tacky, gel-based formula creates a powerful grip that locks foundation in place for hours, ensuring minimal budging, creasing, or fading throughout the day. Many users love the dewy, glowy, and hydrated finish it imparts, making skin look plump and refreshed while helping makeup apply more smoothly and flawlessly. The inclusion of skin-loving ingredients like 4% niacinamide and hyaluronic acid is a significant bonus, offering potential skincare benefits alongside its impressive performance. Its clear finish works for all skin tones, making it a highly recommended drugstore find.

The most significant drawback highlighted by reviewers is the primer's texture. Many describe it as extremely sticky, tacky, and sometimes heavy on the skin, which can be unpleasant to apply and wear. This grippy consistency, while effective for makeup adhesion, can feel difficult to spread evenly. For those with oily or combination skin, the dewy formula can exacerbate shine and lead to an oily appearance in the T-zone after a few hours of wear. While praised for its grip, it is not a pore-filling or mattifying primer, and its specific texture is a polarizing feature that may not appeal to everyone.

Analysis based on 24 YouTube reviews (4h 39m of video) with 202 pros and 72 cons extracted.

Pros (202)

Cons (72)

Review sources

• TIKTOK MADE ME GET IT..... ELF POWER GRIP PRIMER| REVIEW|TEST WEARING (OILY SKIN)| AUTUME_BLISS 16 pros, 3 cons
• e.l.f. Power Grip Primer Review: Is This Hydrating Formula Worth Your Investment? by Beautyistic — 14 pros, 2 cons
• elf power grip primer - tutorial & review #elfcosmetics #makeupprimer by Katie Hoke — 10 pros, 4 cons
• e.l.f. Power Grip Primer Review by Kristi Bergman — 9 pros, 5 cons
• VlogMas🎄Day 18🎄*NEW* Elf Radiant Power Grip Primer -12 Hour Wear Test On Oily/Combo Skin🥴🥴 by Nana Beauty — 12 pros, 2 cons
• ELF POWER GRIP WITH NIACINAMIDE REVIEW | Nadia Ngo by Nadia Ngo — 12 pros, 2 cons
• BEST-SELLING ELF MAKEUP at Ulta - But is it really the BEST? by Emily Noel — 6 pros, 7 cons
• NEW Elf Power Grip Primer!! Is it a DUPE for MILK Hydro Grip??? by GlitzByDay Makeup — 9 pros, 4 cons
• BATTLE OF THE POWER GRIP PRIMERS ON DRY SKIN 9 pros, 4 cons
• ELF POWER GRIP PRIMER - HONEST REVIEW - MAKEUP OF 2022 10 pros, 3 cons
• Did Elf Cosmetics Dupe Milk AGAIN?! l New Elf Power Grip Primer l Too Much Mouth by justShanygne — 10 pros, 3 cons
• Elf Cosmetics Power Grip Primer + 4% Niacinamide Review | December 30, 2022 by Stephanie — 10 pros, 2 cons
• NEW e.l.f POWER GRIP PRIMER + 4% NIACINAMIDE REVIEW & WEAR TEST | Sandy Carina by Sandy Carina — 9 pros, 3 cons
• Rating all my GRIPPING Primers | elf, MARS, SHEGLAM, Insight & More by Nidhi Katiyar — 6 pros, 6 cons
• E.L.F. POWER GRIP PRIMER | REVIEW & WEAR TEST 9 pros, 3 cons
• Trying Out the NEW ELF Power Grip Primer | Tutorial & Review 8 pros, 4 cons
• NEW E L F COSMETICS POWER GRIP PRIMER +4% NIACINAMIDE TESTED ON DRY SKIN REVIEW 8 pros, 3 cons
• NEW E.L.F COSMETICS POWER GRIP PRIMER + ALL DAY WEAR TEST *Oily Skin* | MILK HYDRO GRIP DUPE? 7 pros, 4 cons
• E.L.F. POWER GRIP PRIMER REVIEW | MAKEUP TUTORIAL | BEGINNER FRIENDLY | MAXINE CHRISTINA 8 pros, 2 cons
• Elf Power Grip Primer | Elf Primer Review by Beena Mujtaba — 8 pros, 1 cons
• New Makeup l Trying Viral TikTok Makeup by Ashley Lorraine — 4 pros, 2 cons
• FULL FACE e.l.f. MAKEUP | USING all ELF PRODUCTS! New 2023 by Temie Beauty — 2 pros, 2 cons
• Winter Glow Up Using Only e.l.f. Makeup 😍❄️ by juicyjas — 4 pros, 0 cons
• MY FIRST @elfcosmetics UNBOXING. DOES CHEAP MEAN BETTER?! 🫣 2 pros, 1 cons

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