Born This Way Ethereal Light Illuminating Smoothing Concealer

Reviewer verdict

Across 40 YouTube reviews, the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer earns an Index score of 4/5, ranking #16 among Face (Foundation, Concealer, Blush). Reviewers most often praise its finish, texture/feel, longevity, while the most common criticisms concern coverage, longevity.

Born This Way Ethereal Light Illuminating Smoothing Concealer is widely praised for its exceptionally lightweight, creamy-serum texture and effortless blendability, noted by many reviewers (48 mentions) who say it melts into skin and layers easily. Reviewers also frequently highlight strong wear performance (42 mentions), reporting non-creasing, sweat- and humidity-resistant longevity and all-day moisture for many wear tests. The finish is repeatedly described as natural, luminous and skin-like (41 mentions), providing brightening and an airbrushed look without cakiness. Additional common positives include buildable medium coverage (29 mentions) that can be layered, a precise applicator and easy application (23 mentions), and hydrating, skincare-forward ingredients and formula traits (13 mentions).

Critics commonly report the concealer’s coverage can be too light for heavier dark circles or imperfections (29 mentions), describing it as more sheer or medium than full coverage. Longevity is also a frequent concern (21 mentions), with reviewers saying it sometimes creases, settles into fine lines, or doesn’t live up to 24-hour wear claims. Several reviewers disliked the applicator or found it doesn’t pick up or deposit enough product (20 mentions), and others flagged the limited 18-shade range and occasional oxidation or mismatched tones (17 mentions). Fewer reviewers noted texture issues (15 mentions), value concerns over small size/price (12 mentions), and some skin compatibility problems like clinging to dry patches or looking shiny on certain areas (9 mentions).

Analysis based on 40 YouTube reviews (7h 48m of video) with 639 pros and 210 cons extracted.

Pros (639)

Cons (210)

Review sources

• TOO FACED ETHEREAL LIGHT CONCEALER Shade: Cafe Au Lait // New Makeup Day 4 by Marissa Estrella — 34 pros, 8 cons
• Born This Way Ethereal Light Illuminating Smoothing Concealer 🚨8hr WEAR TEST #toofaced #concealer by PrettySilk Silky — 22 pros, 15 cons
• THIS SHOCKED ME *NEW* Too Faced ILLUMINATING Concealer by ilinca w — 30 pros, 2 cons
• Too Faced Born This Way Ethereal Light Smoothing Concealer by Allie BeautyTV — 19 pros, 13 cons
• NEW👀 TOO FACED BORN THIS WAY ETHEREAL LIGHT SMOOTHING CONCEALER || REVIEW & WEAR TEST WATERPROOF?! by TheMexicanBeauty — 24 pros, 8 cons
• *new* 2 DAY WEAR TOO FACED BORN THIS WAY LIGHT SMOOTHING CONCEALER *dry undereyes* | MagdalineJanet by Magdaline Janet — 21 pros, 9 cons
• Too Faced 2pack Born This Way Ethereal Light Smoothing C... by HSNtv — 30 pros, 0 cons
• NEW TOO FACED BORN THIS WAY ETHEREAL LIGHT CONCEALER | 10 HOUR WEAR TEST by Christy Healey — 27 pros, 3 cons
• *NEW* TOO FACED BORN THIS WAY ETHEREAL LIGHT CONCEALER 👀 *REVIEW AND WEAR TEST 🧐* by Carla Kat — 23 pros, 6 cons
• REVIEW: NEW Too Faced BORN THIS WAY Ethereal Light Concealer by Shahleena — 20 pros, 7 cons
• WEARING THE NEW TOO FACED SMOOTHING CONCEALER FOR 24 HOURS! HERE'S WHAT HAPPENED... by All Beauty By Sarah — 12 pros, 14 cons
• Is the new Too Faced ETHEREAL LIGHT Concealer better than the OG? by Lacey Elizabeth Designs — 19 pros, 7 cons
• Too Faced Born This Way Foundation & Concealer | FIRST IMPRESSIONS REVIEW by Amy Macedo — 19 pros, 6 cons
• New ! Too Faced Born This Way Ethereal Light Smoothing Concealer #toofaced by Kaia — 17 pros, 8 cons
• NEW Too Faced Born This Way Ethereal Light Smoothing Concealer Wear Test | This Is Black Beauty by JordeneEliseBeauty — 13 pros, 12 cons
• ♡ TOO FACED Born This way Foundation +Concealer Review & Demo ! #Tiramisu by IVY — 17 pros, 7 cons
• MY NEW CONCEALER TECHNIQUE FOR BRIGHT UNDER EYES by Erin Nicole TV — 24 pros, 0 cons
• Too Face Born This Way Concealer Review by Taylor Martin — 15 pros, 8 cons
• New! Too Faced Ethereal Light Smoothing Concealer | Review + Wear Test | Allurebyash by allurebyash — 18 pros, 5 cons
• Reviewing Too Faced New Concealer ♡ by LifeAsDani — 21 pros, 2 cons
• TOO FACED PRODUCTS? Born This Way: Foundation, New Powder & Concealer | Twenty4Kay by Twenty4kay — 18 pros, 4 cons
• NEW! TOO FACED BORN THIS WAY ETHEREAL LIGHT CONCEALER /TUTORIAL & REVIEW by Holly Ward — 22 pros, 0 cons
• FIRST IMPRESSION | Too Faced Born This Way Foundation & Concealer by Leizel Cosgrove — 14 pros, 7 cons
• Testing The New Too Faced Born This Way Ethereal Concealer w/ Wear Test by Simply Zaneta — 11 pros, 9 cons
• Pacifica Dream Lit Glow & Too Faced Born This Way Ethereal Light review demo first impression by It’s Holly — 11 pros, 9 cons
• Too Faced Born This Way Ethereal Light Smoothing Concealer First Impression+ Try on! Worth the Hype? by Milana Bajic — 18 pros, 2 cons
• NEW Too Faced *ETHERAL LIGHT Illuminating Smoothing CONCEALER* / WOW! Not what I was expecting! by Danielle Nicole — 14 pros, 4 cons
• TOO FACED BORN THIS WAY FOUNDATION & CONCEALER REVIEW| BOMB DOT COM by Financed by God — 12 pros, 5 cons
• TOO FACED BORN THIS WAY ETHEREAL CONCEALER REVIEW by Vegan Bri — 11 pros, 5 cons
• Too Faced Born This Way Concealer Light Nude Review 2019 by Jenz BeautyStyle — 13 pros, 2 cons
• Makeup And Chill | Trying NEW!! Too Faced Born This Way Ethereal Light Concealer!! by Marilyn NoMonroe — 11 pros, 4 cons
• TOO FACED X JACKIE AINA BORN THIS WAY EXTENDED FOUNDATION REVIEW + CONCEALERS MORENITA FRIENDLY? by MonicaStyle Muse — 9 pros, 4 cons
• NEW Too Faced Born This Way Ethereal Light Concealer! by Not Fit for Print Beauty — 8 pros, 5 cons
• New Born This Way Ethereal Light Illuminating Smoothing Concealer || Porsha Marie by Porsha Marie — 9 pros, 2 cons
• One Brand Tutorial Too Faced 💖 Too Faced Born This Way Concealer 🌟 Kandee Johnson by Alegra Chetti — 10 pros, 0 cons
• Too Faced Born This Way Ethereal Light Smoothing Concealer Review | Niara Alexis by Niara Alexis — 7 pros, 0 cons
• Jackie Aina Made A Foundation Shade For Me? | New Too Faced Born This Way Foundation + Concealer by justShanygne — 4 pros, 3 cons
• This Concealer Had Me SHOOK! || Too Faced Born This Way by Beauty’s Advocate — 3 pros, 3 cons
• First Impressions: Too Faced Born This Way Foundation + Concealer| Foundation demo and review by Detola D — 6 pros, 0 cons
• Too Faced Born This Way Foundation and Concealer Worth the Hype? by Ask Candace — 3 pros, 2 cons

Frequently asked questions